Global marketing essay

Global marketing essay

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Global Marketing Management

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There are various companies producing soft drinks including brands like the Coca-Cola, Pepsi and Schweppes. Of the aforementioned three brands, Coca-Cola is one of the oldest existing companies established in in the United States. In terms of market penetration, Coca-Cola has managed to distribute its products to over countries round the globe Mikkelson and Mikkelson, , p. The dominance that Coca-Cola has globally is attributable to a businessperson by the name Griggs Candler, who after purchasing the company initiated strong marketing tactics that led to its success. In order to perfectly venture into the market, Coca-Cola produces new brands of its soft drink including diet coke, caffeine-free Coca-Cola and Coca-Cola vanilla just to mention a few.

In addition to this, the company distributes soda fountain concentrates to food service distributors as well as restaurant who prepare the drink at first hand to the customers. In addition to this, the packaging materials used by Coca-Cola are attractive and durable thus attracting more customers. In short, the marketing strategy of Coca-Cola Company is one of the best leading to its dominance in the global market. Pepsi-Cola is another company that specializes in producing soft drinks. In this, the Pepsi company came up with faulty results from tests they had conducted to suggest that consumers preferred their products to those of Coca-Cola.

These are some of the marketing strategies that Pepsi has used over the years in a bid to conquer the market. Pepsi had a slogan that played on radio and the television to attract consumers to their products. In addition to this, the Pepsi Company made use of the services of an artist by the name Polly Bergen in order to promote its products. The most recent marketing strategy by Pepsi is that of re-designing their company logo. The logo together with the production of new brands of drinks such as the regular, diet and Pepsi max have been a breakthrough in the market penetration of Pepsi drinks. Schweppes is another of the soft drinks brand produced by different companies depending on the location. This company has specialised in the production of carbonated water and ginger ales, making it different from the other two companies discussed above.

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They have impressive academic records, besides being native English speakers. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers. Plagiarism-Free Papers: All papers provided by On Time Essays are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

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